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What Business Buyers Are Looking For

If you want to significantly increase the interest in your business, here’s a list of 10 factors buyers find most attractive when evaluating a business:

  • High Recurring Income

  • A Well-Established Business

  • A Strong Brand

  • Potential for Future Growth

  • Genuine Reason for Sale

  • Barriers to Entry

  • Stable infrastructure

  • Honest Approach

  • Loyal and Qualified Staff

  • Trusted Relationships with Clients, Customers and Suppliers


It is important you assess the attractiveness of your business from the buyer’s point of view early on, define areas that need improvement and revisit your plan regularly. In doing so, you will increase the value and interest in your business when it’s time to sell.

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